Hazy.
That was a good start then!
In the early days I don’t think we had a clear vision, certainly not one that could be articulated easily or that had an easy to understand business model alongside it.
Like so many other people all we knew was we wanted to start a business, we wanted it to grow quickly and would be very happy if it became a global brand name. We were confident we had plenty of ideas many of which had sat in my head for too long. But through T2G they would see the light of day along with many other ideas that would gradually emerge.
We weren’t worried that there was no clear focus at the outset. We both knew what skills we had and were confident that these would be sufficient for any idea to flourish and until the ideas started generating money, those same skills could be used to generate much needed income.
Our confidence was high and our dreams big enough.
Even now, I don’t necessarily subscribe to the notion that a start-up must have a clear vision from the outset. History is full of household name businesses that started as no more than an extension of the founder’s hobby or as a way to escape the rat-trap with no expectation that it would ever turn into anything more than just a nice lifestyle/ income business.
Many times a business with no more vision than ‘making a few extra bucks’ or doing something for the fun and enjoyment has grown way beyond the original expectations of the founder.
The recent history of the internet is full of such examples some of which I’ll gradually come back to.
In fact, maybe too much vision right at the start could be a hindrance, limiting the openess to other broader opportunities. Letting the vision emerge and develop in the early days months may be an advantage. The trick is recognising the vision and the opportunity when it presents itself and being flexible enough to take advantage of it.
Let’s look at some examples.
We’ll start with the name on everyone’s lips …. You Tube
