After my last posting, I was engaged in a spot of statistical ego boosting ie checking the stats for this blog. Seeing where all of you come from & what you did whilst you were here.
Don’t be too concerned – Big Brother has not yet reached the stage where I know your name, addresses & what your favourite brand of toothpaste is. Just stats showing me how many visitors, which country your ISP is based in & what search terms were used if any to find this blog.
So no need just yet to go into hiding.
The search terms in particular got me thinking, in particular as the last blog was about OICs – what would a Google OIC reveal.
I wasn’t really expecting anything of any significance but lo & behold.
Top result:
The Organisation of Islamic Conferences followed closely by The Options Industry Council. But the one that really caught my eye & would have instantly been recognised by my techno kids was the txt/ chat room lingo for ‘Oh, I See’.
Being dinosauric when it comes to txt language, it took me a few seconds to work it out but it made me think.
Why choose a particular name when starting a business? Is it named after the founder, the main product, the local town or has some clever research and brainstorming been done to arrive at the right name?
Does it really matter?
Maybe a few blog moments spent looking at names would produce some interesting thoughts? We’ll have a closer look at branding later but maybe ‘names’ will start that particular ball rolling.
