Returning to names just for a moment. Until a few years ago, the considerations when choosing a business name were straightforward but then came the internet and the scramble for great domain names.
Nowadays, finding a creative and, most importantly, unused .com name ranks up there as one of the most time-consuming exercises when setting up a new business. It seems to be a recurring nightmare – think of a name, check its availability, go back to square one.
And that’s before considering the marketing, branding and legal implications (incidentally the battle over the iPhone name name looks like being a happy hunting ground for the lawyers).
So if anyone dreams up a great .com name that’s quirky, suitable for a broad based, global online social community and of course still available, then I’ll owe you a virtual shot of your favourite tipple.
