We’ve already said that for entreprenuers, ‘no’ is like an adrenaline rush. Whether it’s friends & family (although they tend to say yes and so can’t be relied on for objectivity), the bank manager, colleagues or the local expert by virtue of age and volume of grey hair, the word ‘no’ has a stirring impact on entreprenuers.
Stubborness is a key feature of all entreprenuers. The refusal to give up, to carry on believing in the idea.
The successful entreprenuer though knows when to give up. There comes a point when in spite of all that self-belief, the entrepreneur has to put the idea down and move on.
