It may be the title of a ‘Lessons in Life’ book by the evergreen Richard Branson but it also sums up one of the personality traits that set entreprenuers apart from everyone else.
You may have been brought up to believe patience is a virtue but when it comes to entreprenuers, impatience is the name of the game.
Whether it’s doing some market research, looking at structures and processes, attending meetings or, heaven forbid, writing up a business plan. This is uncomfortable territory for the entreprenuer.
Planning and analysing are alien concepts to the entreprenuer – to be avoided wherever possible.
Entreprenuers, do two things – dream up ideas and put them into action. As soon as possible. Having come up with the next ‘big idea’ they want to test it in the marketplace today not tomorrow or next week. And with as little planning and preparation as possible.
And I know the feeling.
